Mobile has become a large part of how customers interact with restaurant brands. Recognizing that it is no longer a nice to have rather a necessity, our partner Wow Bao embraced the fact that their customers want to interact with their brand in a mobile environment.
Wow Bao a (Lettuce Entertain You company) and Mocapay worked together to create a mobile experience for it's customers that fuses in-store and online experiences through the new Wow Bao App
. By leveraging the Mocapay platform, Wow Bao was able to customize the functionality that meets the customers' needs. With Mocapay's patented single-use perishable token technology, Wow Bao is able to create a consistent user experience across all forms of payment. Wow Bao can offer a one-stop mobile app that allows for eGift purchase and redemption, a way to earn and redeem loyalty rewards, as well as offer a mobile ordering experience through an integration with Tillster's mobile ordering platform.
Customers who enroll in Wow Bao's loyalty program are awarded one point for joining the program and one point for every dollar spent. Once the customer reaches 50 points they will receive a $5 credit that is automatically provisioned to their Wow Bao app for easy accessibility for the customer.
Additional features include:
- In-app messaging
- Option to request a payment token for secure payment
- Ability to register and receive in-app messages regarding promotions, campaigns, specials and new product announcements
- Option to send gift cards to friends and family via the app
- Easy access to purchase and reload gift cards
- Ability to place orders online for pick up or delivery (orders may also be placed online and shipped to consumers anywhere in the U.S.)
- Management of messages and offers through the app
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