There has been a recent increase in the level of competition between Google’s Android and Apple’s iPhone. Amongst the legal battles and competitive advertisements, the stage has been set for an ultimate “show-down” between Androids and iPhones. “Google’s Android mobile operating system passed Apple's iOS in market share more than a year ago. But a new study of e-commerce transactions shows there are still more mobile shoppers on iOS in most states in the nation”, says John McDermott, publisher for AdAge.com. A recent study, conducted by AdTruth, showed that 57% of mobile commerce transactions occurred on iOS platforms versus Android’s 43% take on the mobile commerce market. This seems rather surprising given the fact that Android’s operating system has surpassed Apple’s iOS with respect to world-wide market share. McDermott goes on to say that, “Apple's iOS outpaces Google's Android in transactions in all but seven states in the U.S.: Iowa, Kansas, Idaho, Montana, Maine, South Carolina and Wisconsin.” Below is a surprising map that sums up AdTruth’s study. The Apple dominant states seem to be a subset of the most affluent coastal states, such as New York, Massachusetts, Texas, and of course Apples home turf, California. James Lamberti, the general manager of AdTruth, claims that, “These markets are more willing to share their personal and credit card information with Apple and are thus more likely to make mobile purchases than Android users.” This seems to be the case in the good ol’ USA, but we will have to keep up on our information from abroad to see if this is a world-wide trend.