From the Desk of Jill Bobrick
As the youngest Mocapay employee, I have had the pleasure of experiencing a lot of firsts my past year with the company. Some of these firsts include my first business trip and trade show (I got to kill two birds with one stone for that one…). I got to write my first Business Requirement Document (BRD), which I surprisingly enjoyed. Not to mention my first official, salary job. Which, for any recent graduate, is an amazing and exciting thing. Now that I have been with the company for almost a year and a half (If you count my first few months as an intern), I can reflect on all the experience I have gained and how lucky I was to land this “gig”! I think one of the things I am most grateful for, it that this “gig” happened to be in mobile.
I never would have sought out a job specifically in mobile. I happened to have a connection with the company and was brought on as a Marketing and Operations Intern. However, now that I am in the exciting mobile industry, I am not sure I ever want to leave. Companies need to be mobile now. Be that having mobile websites or apps, adopting mobile commerce products, utilizing mobile coupons, or some other mobile facet, if brands are not getting into mobile now, they will be left behind. According to Nielsen’s Mobile Consumer Report released in February 2013, 94% of US consumers age 16 and up use a mobile phone and 53% of US mobile phone users utilize smartphones. I know from my own experience that my friends and family keep their phones nearby at all times. My phone is not just my phone; it has become my book, my camera, my connection to social media, my calculator, my weather center, my wallet (when applicable, thanks Mocapay merchants!) and so much more.
So then I ask myself, if everyone is using his or her mobile phone for just about everything, then how great is it that I feel like an expert in the mobile space? I predict that mobile is the next social media. Companies have started and will continue to create positions just for maintaining their mobile presence. As someone who was young enough to grow up with this technology, I am very comfortable with mobile. I just get it, and most recent graduates do too! Having experience in the mobile industry right now is extremely valuable because it is simply going to continue to boom! For that reason, as well as the fact that the mobile industry is fun, exciting and interesting, it is a great area of business for recent grads to set their sights on!