Now that we are all finally used to writing 2013, it has become more apparent what the Internet Presence think this year will be all about – mobile. As a leader in mobile, we here at Mocapay would like to share our thoughts on this as well. First of all, we agree.
When it comes down to it, the real question here is not whether mobile will shine this year, but why and how. For one, smartphone adoption continues to rise! According to a report from Pew Research published in July 2011, 35% of Americans owned smartphones (see report here: http://pewinternet.org/Reports/2011/Smartphones.aspx). Jump to a year later and lets take a look at a Nielsen report, Courting Today’s Mobile Consumer, published in July of 2012. According to this report, 55% of mobile phone users own smartphones. Quite an increase in just a year, other industries would love to see this growth in just one year! (See report here: http://www.nielsen.com/us/en/insights/events-webinars/2012/courting-today-s-mobile-consumer.html). With more and more consumers converting to smartphones and becoming more confortable with transacting on these devices, the variety of mobile offerings will take off; including, mobile payments, loyalty programs, and coupons.
Mobile payments, mobile wallets specifically, have been in recent news this month. Publications varying from Mobile Commerce Daily to Media Post to American Banker have all put their two cents in (links to articles below). The Media Post article “M-Payments To Reach $90B By 2017” brings to light a Forrester report that splits mobile payments into three sections, “1) mobile proximity, or in-store, payments; 2) mobile peer-to-peer (P2P) and remittances; and 3) mobile remote commerce, or m-commerce”. Of those three categories, mobile proximity payments are expected to grow at a more significant rate. This excites us at Mocapay, due to the fact that we specialize in mobile proximity payments! When taking advantage of our patented single-use perishable redemption code, you will not find another provider who processes mobile proximity payments in a more secure fashion.
If we haven’t managed to convince you (which definitely cannot be the case…) take a look at some of the articles and reports below. The time for mobile is NOW, 2013!