Everyone knows that peanut butter and jelly just fit together like two peas in a pod. That is not to say that other options do not work as well, like peanut butter and honey, or jelly and sour cream on delicious crepes. But there is a special place in the world for peanut butter and jelly. It just works. Well, that is the same for Mocapay and Dazbog Coffee… we just work!
Dazbog Coffee needed a program that could compete in the market place. They wanted to offer their consumers a fun and engaging mobile program that would also help complement and expand the reach of their brand. So they launched a two-part mobile program with Mocapay. The first part of the program is mobile marketing. Customers join their mobile messaging list by texting “FREEDAZ” to 466622. By doing this, they are automatically sent a $4 mobile comp card to their mobile phone as a thank you for joining! Once the customer is on the mobile messaging list (which they can opt-out of at any time), Dazbog can send them messages reminding them of promotions, specials, or events like new product launches or new store grand openings. This gives Dazbog the power to communicate with their customers at any time, keeping Dazbog on the minds of those customers and encouraging them to frequent the stores more often. Mocapay follows MMA text-messaging standards, so a customer will not receive more than three text messages per month from a single merchant. By increasing visit frequency and check averages (because you know that people spend more money than they usually would when using a gift card), Dazbog has received triple digit ROI on their investment in Mocapay!
The second part of the program is a mobile gift card. One great thing about this program is that you do not need a plastic card to start! Once customers realize that paying with their mobile phones is easy and convenient, many desire to continue the trend and purchase their own mobile gift card. Many customers have also shared their experience and enthusiasm in the program by gifting a friend, all from their mobile phone. Customers may purchase or reload a mobile gift card directly from their mobile phone. It’s also easy to set up an auto-reload so that their account will automatically reload when they reach a low balance or after a specified number of days. Convenience is the key; customers may purchase a card, reload, establish their auto-reload, or gift a friend all from their mobile phone or on the Internet at www.mocapay.com.
Now, I am sure you can see why Mocapay and Dazbog fit together naturally… just like PB&J!
Dazbog opened a new store on the Auraria campus this October! Students, staff, teachers and visitors all join their mobile list by participating in their “DAZMETRO” campaign! Read more about their new store opening in 303 Magazine at http://303magazine.com/2012/11/dazbog-coffee-company-sends-their-franchise-to-school-msu-denver-cafe-grand-opening/.