There are 7 billion people on Earth. 5.1 billion own a cell phone. 4.2 billion own a toothbrush. (Mobile Marketing Association Asia, 2011)
This was the Mocapay’s statistic of the week on Facebook and Twitter, and it is such an interesting observation that we decided to discuss why this specific finding has such an impact.
When Googling “why is it important to brush your teeth”, we came across this webpage: http://www.idph.state.il.us/HealthWellness/oralhlth/oralbrush.htm. While you would think everyone knows the answer to this question, for some brushing their teeth every morning has just turned into a ritual. You brush your teeth because you always have, and if you don’t… you will have bad breath (gross… ).
So what are the health benefits of brushing your teeth regularly (because we all know that they exist)?
- If you don’t brush your teeth, plaque will build up.
- Plaque = germs, and if you do not get rid of those germs they can create acid and cause cavities, damage to your gums and bones around your teeth, and ultimately lead to diseases! (Yuck!)
- If those diseases go untreated, they can lead to things like increased risk of heart disease or stroke, or even having your teeth fall out!
- Lots of plaque is also what leads to that bad breath (gross…) that we talked about earlier.
A toothbrush is the best way to remove these germs (from plaque) and the Mobile Marketing Association in Asia is telling us that there are more people in the world that have a mobile phone than there are that have a toothbrush! Not even just a little more, but almost 1 billion more!
It seems as though people are more concerned with being connected and reachable through the mobile world than they are with preventing diseases. If that does not SCREAM about the mobile opportunity today, then what does?!?!