From the desk of Kevin Grieves…
Today, we announced a partnership with Dakota/Nebraska Fresh-Mex, LLC, a franchisee and area developer for Qdoba Mexican Grill.â Qdoba will be leveraging Mocapay’s mobile platform to reach customers in Nebraska. Through the new customer mobile marketing strategy, Qdoba will be able to reach customers 24/7 through push notifications to retain and grow customers and evangelize the brand. The Mocapay experience will enable Qdoba to deliver targeted messages regionally in Nebraska, or even to specific stores to engage customers.
Research has found that 70 percent of consumers ages 18-29 send text messages using their mobile phone, by introducing the Mocapay experience to consumers in Nebraska, Qdoba is broadening its digital reach and mobilizing the brand to reach a more connected consumer.
We are excited to be partnering with Qdoba because they are proven innovators in bringing the latest technologies to their restaurant locations. By deploying an integrated marketing channel, they are using the latest in mobile technologies to deliver a scalable marketing solution as they continue to grow their brand in Nebraska.