How can merchants strategically grow their loyalty and gift programs to increase revenue and build brand loyalty? According to their customers – go mobile; 31 percent of people in a recent study said account access via handsets would improve loyalty programs.
Makes sense since people are twice as likely to carry their mobile phone than cash. Mobilizing a loyalty and gift program so that loyalty rewards or funds are available on a cell phone has proven to provide measurable returns to a merchant. Starbucks and Target - two of the country’s biggest brands - have recognized this and have recently begun tapping into the new mobile channel to promote their loyalty and gift programs. Although, their programs are not fully digital and still require plastic. Regardless, they are helping to lead both consumer and merchant adoption.
Mobile technology is creating a new channel for merchants to reach customers and also promote loyalty and gift programs. Essentially, the mobile channel is reinventing how merchants can promote and grow their gift and loyalty programs. Now, they have the ability to reach customers before, during and after a sale through targeted mobile campaigns. When programs are simply made up of plastic cards, which I like to call “dumb plastic”, merchants can’t engage with the customer after they make the initial card purchase.
To effectively take loyalty and gift programs mobile it requires providing an end-to-end mobile experience across multiple channels, multiple consumer mobile devices, multiple telecom carriers, and multiple point-of-sale systems. Providing an end-to-end mobile experience can be a daunting and complex undertaking for any merchant.
But that’s just what we’re doing at Mocapay – we’re making mobilizing gift and loyalty programs easier, safer and more cost-effective for retailers to incorporate.
Our mobile experience platform removes the need for new equipment and can work with virtually any cell phone, payment tender, POS and mobile carrier connection so there is very little, if any upfront cost for a business that wants to offer a mobile loyalty or gift program.
Mocapay has already completed the complex and multi-point integration to make it easy and simple for both the merchant and the consumer to take full advantage of mobile technology. We offer the only mobile SaaS solution merchants can leverage to integrate mobile marketing into the payment stream to cost-effectively deliver timely, relevant, and impactful messages to enhance the lifetime value of a customer. And then we help merchants take that customer information (purchases, store visits, etc.) and customize more targeted campaigns.
Now that you have a bit more information on who and what we’re about, over the next few weeks we’re going to be sharing information on how merchants can really tap the mobile channel, challenges the industry is facing and what’s working and what’s not working in the world of mobile marketing. Stay tuned.